Exploring the role of the reader in the activity of blogging

Within the last decade, blogs have become an important element of popular culture, mass media, and the daily lives of countless Internet users. Despite the medium's interactive nature, most research on blogs focuses on either the blog itself or the blogger, rarely if at all focusing on the reader's impact. In order to gain a better understanding of the social practice of blogging, we must take into account the role, contributions, and significance of the reader. This paper presents the findings of a qualitative study of blog readers, including common blog reading practices, some of the dimensions along which reading practices vary, relationships between identity presentation and perception, the interpretation of temporality, and the ways in which readers feel that they are a part of the blogs they read. It also describes similarities to, and discrepancies with, previous work, and suggests a number of directions and implications for future work on blogging.

“Freshly Generated for You, and Barack Obama”: How Social Media Represent Your Life

This paper discusses the ways in which social media help us craft the narratives of our lives. Many discussions of social media look at self-presentation and the construction of identity on social network sites in particular and the Internet in general. This article switches the focus from the moment of self-construction and instead looks at ways in which social media represent our lives by filtering the data we feed into them through templates and by displaying simplified patterns, visualisations and narratives back to us. The paper argues that social media helps users to see themselves by taking their raw data and representing it in structured form, and gives examples of different ways in which this data is presented.

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